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October 03, 2011

Mechatars by iloveRobots connects Online-Offline Worlds with Blended Reality

Mechatars, the newest toy line brought to Unite 11 conference by iloveRobots, is a combination of the best of robotics, online gaming, and remote controlled (RC) toys. For kids six years old and beyond, a unique and interactive play experience called Blended Reality is introduced by this toy line.

A real seamless online-offline experience created by leveraging innovative technologies by Mechatars creates a cross-dimensional play space allowing children to join epic battles from their living room or a personal computer.

The Blended Reality, an entirely new play experience is created by teaming up of iloveRobots along with Schell Games under the supervision of Jesse Schell, one of the top game designers of the world. The unparalleled interactive play experience of Mechatars is built on the Unity’s unique gaming platform, thus providing a highly appealing and immersive game play.

In a release, Martin Hitch, CEO of iloveRobot’s parent company Bossa Nova Robotics said that, “Leveraging the Unity’s platform by partnering with Schell Games has enabled us to quickly develop and deploy across a variety of platforms. Our ever-budding products with a cloud-based platform creates an extended play experience of affordable prices connect the online and offline worlds.”

Mechatars proves to be the most sought after gift of the holiday season as the youngest customers also demand high-tech sophistication in their toys. At all major nationwide retailers like Target (News - Alert), Radio Shack, Amazon.com, Toys R'Us, Mechatars priced at $39.99 is available, including the iloveRobots website.

Jesse Schell, chief executive officer and creative director of Schell Games said that, “Unity and Schell Games have worked many times for several reasons. Getting started on a project is easy as the pipeline is great with the same code run on PC, iOS and Android (News - Alert). The browser support, portability, ease-of-use and so on are what we appreciate without which we could not have done the Mechatars project.”

The tie-up with CMU’s Robotics Institute allows accessing and developing cutting-edge robotics technologies, transforming them into personal robotic products, and commercializing them in markets around the world. Ultimately, the aim of the company is to disseminate personal robotics to the world and define the way consumers interact with robots.The company is a by-product of the famous Carnegie Mellon University's Robotics Institute and is based in Pittsburgh, PA.  

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Jennifer Russell

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