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Authentix and L'Oreal USA to Present Best Practices for Product Traceability at 7th Global Forum on Pharmaceutical Anticounterfeiting and Diversion
DALLAS --(Business Wire)--
Authentix, the global leaders in authentication, and L'Oreal USA, a
division of the world's largest cosmetics and beauty company, will
deliver a presentation on best practices for product traceability and
the prevention of product counterfeiting, theft and diversion at the 7th
Annual Global Forum on Pharmaceutical Anticounterfeiting and Diversion.
The event, hosted by Reconnaissance International, is to be held
November 27-29, 2012, in Washington, D.C.
The presentation, entitled "Best Practices and Lessons Learned from
Deploying a Successful Traceability Program in the Consumer Goods
Industry," will help address the knowledge gap that exists when it comes
to making a track and trace program operationally successful. While the
pharmaceutical industry is weighing various options for the adoption of
industry-wide traceability programs, L'Oreal USA and Authentix have
proven experience in the implementation of an item-level traceability
program to support Quality Assurance efforts.
In this presentation, Chris Lyden, Senior Director Brand Equity
Protection of L'Oreal USA and Majid Fazeli, VP Authentication
Serialization of Authentix,
wll share their results and lessons they have learned from the
successful implementation of a large-scale, commercial traceability
program in the consumer goods market. They will discuss the
importance of creating a holistic authentication and traceability
program that combines authentication and serialization technologies with
other ancillary processes such as product sampling, market monitoring
and effective contract management to realize the maximum return on the
investments made.
What: "Best Practices and Lessons Learned from Deploying a
Successful Traceability Program in the Consumer Goods Industry"
Who: Chris Lyden, Senior Director Brand Equity Protection,
L'Oreal USA and Majid Fazeli, VP Authentication Serialization, Authentix
When: Thursday, November 29th at 10:00 AM EST
Where: Omni Shoreham Hotel, 2500 Calvert Street Northwest,
Washington, D.C. 20008
For more information and to register for the 7th Annual
Global Forum on Pharmaceutical Anticounterfeiting and Diversion, please
visit http://www.pharma-anticounterfeiting.com.
About Authentix
Authentix, the global leaders in authentication, provides brand
protection, excise tax recovery, and supply chain security solutions to
governments and Fortune 500 companies around the world. Authentix helps
safeguard clients in the oil and gas, pharmaceutical and consumer goods
industries from counterfeiting, smuggling and adulteration issues. In
addition, Authentix protects the currency of multiple industry-leading
central banks. Innovative nano-scale engineering, serialization
authentication expertise and cutting-edge sensor knowledge help
Authentix create effective customized solutions that address each
client's needs. To date, Authentix has helped recover $11 billion in
lost revenue for our clients. For more information, please visit www.authentix.com.
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